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Performance Media Manager

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WHY JOIN THE PERFORMANCE MEDIA TEAM?

Our team prides ourselves on our paid performance skills. We may only have a small

team but our ambition is unparalleled.

We are currently the highest revenue generating lever within the company and over the

last year performance has grown phenomenally. Our close relationships with the major

search engines has placed us in Google’s premier clients allows us early access to Betas

(and occasionally Alphas) so we can be at the forefront of innovating how we position

ourselves for all our paid media activity.

If you thrive on having early access to tools and innovative tech then this is the place for

you!

WHY THIS ROLE?

We believe that full market coverage is key to our success so we don’t focus solely on

head terms! As a result we don’t have a cap on what we spend so if you can generate

more revenue we will support that with spend.

The role will have full ownership of performance activity meaning that you will be

responsible for all forward focused strategy & innovation within the team. Working

closely with the major search engines you will be able to test with new Alphas and Betas

to ensure we roll them out fully before everyone else can.

As a relatively small player within travel you will have the challenge of keeping our

visibility high and growing the channel as strongly as it has been up to now.

MAIN ACTIVITIES:

 Manage PPC and paid digital performance media activity across channels, including strategy, planning,

tracking/measurement, reporting, analysis, forecasting and optimisation to

ensure delivery against KPI’s.

 Own media, publisher and third-party data partnerships (e.g. Google, Bing,

Marin, Criteo etc).

 Drive innovation in PPC and other paid digital performance media

activity via test and learn opportunities (e.g. Product Beta’s, targeting

opportunities, AB and MVT tests etc).

 Be the “go-to” person for PPC and other paid digital performance media activity


 Help build PPC and other paid digital performance media process and best

practice across the business (including training requirements).

 Work closely with all business teams to drive business efficiency and

performance through cross department optimisation (site, commercial, finance).

 Work closely with the SEO team to ensure integrated tracking cannibalisation

awareness of PPC and SEO, and with CRM teams to develop audience bidding

(retargeting), optimisation and integrated customer communications including

customer match.

 Manage and optimise bidding portfolio strategies in line with business

requirement and software capabilities.

 Attend business trade meetings to feedback performance and gain project buy in

from senior leadership.


WHAT DO I NEED THRIVE IN THIS ROLE?

Essential:

 Strong PPC experience (gained working for a media agency, technology vendor

or publisher) on large accounts and GAP qualified.

 Proven history in successfully delivering large, complex DR focused PPC

campaigns (ideally gained on travel or retail clients).

 Use of paid search technology platforms (ideally Marin, Adobe, IgnitionOne or

Kenshoo).

 Retargeting/remarketing experience on PPC, Google Display Network or through

a 3rd party like Criteo.

 Web analytics (e.g. Google Analytics, Omniture, WebTrends etc).

 Experience working with a DMP including managing setup.

 Detail oriented and comfortable with manipulating, analyzing and questioning

large data sets – Excellent with Excel

 Able to think both strategically and tactically depending on the business needs

with sound commercial awareness.

 A real people person, credible and able to liaise and negotiate with a

wide range of internal and external partners at a technical and non-technical

level

 Relaxed, calm and easy going – we like to have fun while we work!

Nice to have:

 Social media advertising platforms (e.g. Alchemy, Marin, EF, One Media Manager)

 Integrating PPC with all other marketing channels (including CRM, SEO, Brand,

Social, App etc)

 Experience of account automation

At MSMG, we improve our performance through continuously asking for and receiving

feedback. We’ve outlined what success looks like below so you know the top 3 things

that you can always ask for feedback on.

1. Achievement of monthly and annual traffic, revenue and profit targets from PPC

and other paid digital performance channels.

2. Development and delivery of performance media strategy.

3. Successful line management of your team

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