WHY JOIN THE PERFORMANCE MEDIA TEAM?
Our team prides ourselves on our paid performance skills. We may only have a small
team but our ambition is unparalleled.
We are currently the highest revenue generating lever within the company and over the
last year performance has grown phenomenally. Our close relationships with the major
search engines has placed us in Google’s premier clients allows us early access to Betas
(and occasionally Alphas) so we can be at the forefront of innovating how we position
ourselves for all our paid media activity.
If you thrive on having early access to tools and innovative tech then this is the place for
WHY THIS ROLE?
We believe that full market coverage is key to our success so we don’t focus solely on
head terms! As a result we don’t have a cap on what we spend so if you can generate
more revenue we will support that with spend.
The role will have full ownership of performance activity meaning that you will be
responsible for all forward focused strategy & innovation within the team. Working
closely with the major search engines you will be able to test with new Alphas and Betas
to ensure we roll them out fully before everyone else can.
As a relatively small player within travel you will have the challenge of keeping our
visibility high and growing the channel as strongly as it has been up to now.
Manage PPC and paid digital performance media activity across channels, including strategy, planning,
tracking/measurement, reporting, analysis, forecasting and optimisation to
ensure delivery against KPI’s.
Own media, publisher and third-party data partnerships (e.g. Google, Bing,
Marin, Criteo etc).
Drive innovation in PPC and other paid digital performance media
activity via test and learn opportunities (e.g. Product Beta’s, targeting
opportunities, AB and MVT tests etc).
Be the “go-to” person for PPC and other paid digital performance media activity
Help build PPC and other paid digital performance media process and best
practice across the business (including training requirements).
Work closely with all business teams to drive business efficiency and
performance through cross department optimisation (site, commercial, finance).
Work closely with the SEO team to ensure integrated tracking cannibalisation
awareness of PPC and SEO, and with CRM teams to develop audience bidding
(retargeting), optimisation and integrated customer communications including
Manage and optimise bidding portfolio strategies in line with business
requirement and software capabilities.
Attend business trade meetings to feedback performance and gain project buy in
from senior leadership.
WHAT DO I NEED THRIVE IN THIS ROLE?
Strong PPC experience (gained working for a media agency, technology vendor
or publisher) on large accounts and GAP qualified.
Proven history in successfully delivering large, complex DR focused PPC
campaigns (ideally gained on travel or retail clients).
Use of paid search technology platforms (ideally Marin, Adobe, IgnitionOne or
Retargeting/remarketing experience on PPC, Google Display Network or through
a 3rd party like Criteo.
Web analytics (e.g. Google Analytics, Omniture, WebTrends etc).
Experience working with a DMP including managing setup.
Detail oriented and comfortable with manipulating, analyzing and questioning
large data sets – Excellent with Excel
Able to think both strategically and tactically depending on the business needs
with sound commercial awareness.
A real people person, credible and able to liaise and negotiate with a
wide range of internal and external partners at a technical and non-technical
Relaxed, calm and easy going – we like to have fun while we work!
Nice to have:
Social media advertising platforms (e.g. Alchemy, Marin, EF, One Media Manager)
Integrating PPC with all other marketing channels (including CRM, SEO, Brand,
Social, App etc)
Experience of account automation
At MSMG, we improve our performance through continuously asking for and receiving
feedback. We’ve outlined what success looks like below so you know the top 3 things
that you can always ask for feedback on.
1. Achievement of monthly and annual traffic, revenue and profit targets from PPC
and other paid digital performance channels.
2. Development and delivery of performance media strategy.
3. Successful line management of your team
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WHY JOIN THE PERFORMANCE MEDIA TEAM?