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Performance Media Manager

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An amazing opportunity has arisen to join the performance media team for a fantastic travel company, who pride themselves on paid performance skills.

The team is currently the highest revenue-generating lever within the company and over the last year performance has grown phenomenally. Close relationships with the major search engines have placed them in Google’s premier clients allowing early access to Betas (and occasionally Alphas) resulting in the company being at the forefront of the paid media industry.

If you thrive on having early access to tools and innovative tech then this is the place for you!

The company believes that full market coverage is key to their success so they don’t focus solely on head terms. As a result, if you can generate more revenue they will support that with uncapped spend.

The role will have full ownership of performance activity meaning that you will be responsible for all forward focused strategy & innovation within the team.

Main Activities:

• Manage PPC and paid digital performance media activity across channels, including strategy, planning, tracking/measurement, reporting, analysis, forecasting and optimisation to ensure delivery against KPI’s.

• Own media, publisher and third-party data partnerships (e.g. Google, Bing, Marin, Criteo etc).

• Drive innovation & leadership in PPC and other paid digital performance media activity via test and learn opportunities (e.g. Product Beta’s, targeting opportunities, AB and MVT tests etc).

• Help build PPC and other paid digital performance media process and best practice across the business.

• Leading a team of search specialists, extracting the best performance from the team as well as running 1:1s, PDPs, reviews and goal setting.

• Work closely with all business teams to drive business efficiency and performance through cross department optimisation (site, commercial, finance).

• Work closely with the SEO team to ensure integrated tracking cannibalisation awareness of PPC and SEO, and with CRM teams to develop audience bidding (retargeting), optimisation and integrated customer communications including customer match.

• Manage and optimise bidding portfolio strategies in line with business requirement and software capabilities.

• Attend business trade meetings to feedback performance and gain project buy in from senior leadership.

Desired Experience:

Essential:

• Strong PPC experience (gained working for a media agency, technology vendor or publisher) on large accounts and GAP qualified.

• Proven history in successfully delivering large, complex DR focused PPC campaigns (ideally gained on travel or retail clients).

• Use of paid search technology platforms (ideally Marin, Adobe, IgnitionOne or Kenshoo).

• Retargeting/remarketing experience on PPC, Google Display Network or through a 3rd party like Criteo.

• Web analytics (e.g. Google Analytics, Omniture, WebTrends etc).

• Experience working with a DMP including managing setup.

• Detail oriented and comfortable with manipulating, analyzing and questioning large data sets – Excellent with Excel

• Able to think both strategically and tactically depending on the business needs with sound commercial awareness.

• A real people person, confident, credible and able to liaise and negotiate with a wide range of internal and external partners at a technical and non-technical level

• Relaxed, calm and easy going – we like to have fun while we work!

Nice to have:

• Social media advertising platforms (e.g. Alchemy, Marin, EF, One Media Manager)
• Integrating PPC with all other marketing channels (including CRM, SEO, Brand, Social, App etc)
• Experience of account automation
• Knowledge of DSA
• Previous line management experience

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