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Performance Marketing Manager - Paid Search

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Our fortune 500 client is looking for a temp Performance Marketing Manager / Paid Search Manager to cover a maternity leave.

Our client is responsible for leading world class search activities across our global portfolio of brands. Within this team, the Performance Marketing Team is responsible for creating, managing and innovating paid search & performance marketing strategies and activities with the goal to drive business growth and success.

Responsibilities:
As Performance Marketing Manager you will be responsible for creating, managing and analyzing paid search & performance marketing campaigns as well as continuously identifying new opportunities for company to acquire and re-engage users. You will own the day-to-day management and reporting of multiple high-impact search engine marketing accounts.
• Create, manage and analyze performance marketing campaigns for mobile and web channels such as Search, Display, YouTube, and Social.
• Run social media marketing programs (Facebook, Twitter, etc.), including direct, hands-on management of optimization and performance of campaigns.
• Work directly with ad networks and publishers to expand our mobile and web display ad programs to efficiently acquire new users and re-engage lapsed users.
• Execute at scale and grow effective programs globally
• Leverage web analytics to optimize campaigns, ads, landing pages, and customer onboarding
• Manage budget and forecast to deliver efficient return on investment
• Communicate learnings and consumer insights learned through search across the company
• Work closely with local marketing teams, product marketing, engineering, and design

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