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Pay-per-Click Marketing Specialist

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Vitamin T is currently in search of a Pay-Per-Click Marketing Specialist for our client in Metro Detroit. This is a direct hire role!

INTERACTIVE MARKETING ASSOCIATE

The Interactive Marketing Associate (IMA) works directly with the other internal teams and their clients to deliver our suite of Digital Marketing Services, primarily on search and display advertising, with some social media marketing. The IMA is the platform expert and will collaborate across internal teams to share performance information and expertise.

 

The Interactive Marketing Associate role involves working with internal teams and external clients to consult, strategize, and manage online marketing campaigns through publishers like Google, Bing, and Facebook. The IMA is responsible for day-to-day management of accounts, including analyzing/troubleshooting issues, monitoring campaign performance, and collaborating with all levels of the organization.  They will also help clients by building rapport and fostering relationships in order to increase retention and upsell opportunities.

 

SPECIFIC RESPONSIBILITIES

SALES/Communication Skills

·       Effectively communicate benefits and return on investment (ROI) of solution

·       Must be willing to be authority figure when necessary

·       Must excel at explaining and simplifying complex concepts (by phone, e-mail and webinar)

·       Must be comfortable speaking to clients about their campaigns and marketing needs and pursue upselling opportunities

 

Analytical Thinking

·       Capable of systematically sorting through an issue and finding the right answer

·       Intellectually Curious - interested in being a knowledgeable resource for the sales team and advertisers

·       Analyze data and make recommendations to improve performance of advertising campaigns

 

Tech Savvy

·       Must be very comfortable on the internet with major sites and tools including social media sites such as Twitter, Facebook and Google for advertising purposes

·       Must pick up technological concepts quickly and have wiliness to learn

·       Must be liaison between the client and the advertiser

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