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Partner Marketing Campaign Program Manager

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Aquent is currently searching for a Partner Marketing Campaign Program Manager to join the WW Partner organization for various projects for our valued client in Sunnyvale, California. In this role, you will work closely with the regional field marketing teams and the partners to lead the delivery of campaigns and marketing services to support the partners’ demand generation. You will measure the business impact, learn what is effective and drive continuous improvement.

RESPONSIBILITIES:

-Establish and operate an end-to-end partner marketing operational process, covering campaign design through partner execution. Conduct periodic business reviews with clients and stakeholders

-Establish partner-specific marketing requirements and communicate these needs to the proper corporate marketing organizations for them to follow

-Ensure metrics are established with partners up front so that meaningful elements can be measured

-Analyze data to derive insight and draw conclusions that guide future decisions

-Establish a culture of continuous improvement

-Manage relationships with product managers, global campaign teams as well as third party partner marketing platform provider to ensure effective delivery of service to partners

KNOWLEDGE AND SKILLS:

-Expert knowledge of marketing principals, practices, tactics and tools

-Strong program/project management skills

-Excellent interpersonal skills

-Ability to coordinate with virtual teams on identified projects

-In-depth knowledge of marketing communications programs and tactics including newsletters, social media and web portals

-Experience driving consistent field adoption of marketing programs for partners

-Excellent written and oral communication skills

-Ability to influence individual contributors across different functions and regions in a matrix environment

-Strong collaboration skills, including consensus-building and conflict resolution skills

-Prefer knowledge of Aprimo, Salesforce.com, Adobe Illustrator and Marketing Automation Services such as Zift Solutions, Marketo, Eloqua or HubSpot

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