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Part-time Marketing Communications Consultant

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Our client is seeking a Part-time Marketing Communications consultant to work with them into the first Quarter of 2017. This 25-hour/week role will sit on-site at the client location and will join a busy Marketing team focused on one of the company’s key offerings. This Marketing team focuses on:

  • Supporting Sales Process: Strategy, development and execution of compelling campaigns (video, Flash, Brainshark, PowerPoint, print, Web, e-mail, Webinar, direct mail, etc.)
  • Creative development and production of all customer communications to promote and educate customers.
  • Supporting the development of targeted customer campaigns through analytical, strong creative skills and knowledge of multi-media, multi-touch techniques to drive new business activity
  • Developing effective communications for other entities by working closely with key matrix partners (i.e. Marketing, Product, Sales, Operations, Legal/Compliance, etc.) to devise communications that will effectively differentiate – and drive customers
  • Managing the daily workflow of multi-media campaigns and reviewing deliverables to ensure quality standards are met and projects are driven to effective completion.
  • Collaboration with other team members to share ideas and best practices to strengthen campaign performance and identify process improvements
  • Ongoing improvement and oversight of website content.

    The Part-time Marketing Consultant will report to the Marketing team lead and will assist in the development of various customer, client and consultant communications.

    Key Responsibilities:

  • Support customer acquisition and retention campaigns through daily management of multi-versioned mailings/creative
    Develop new communication ideas (messages/graphics/format) to engage customers– operationalize new ideas through Customer Acquisition Team, vendors and business team.
  • Work closely with Customer Acquisition Team and print vendors to execute each campaign flawlessly. Must have experience in print production.
  • Work with Customer Acquisition Team and call center management to gauge call center capacity to take incoming inquires generated from campaigns.
  • Obtain legal and Compliance review and approvals.
  • Responsible for the development and updating sales collateral.
  • Ability to understand the overall team operations, in order to effectively develop targeted communications for new and existing customers.
  • Be prepared to help build out, execute and measure new e-mail campaign capability.
  • Support overall communications including, but not limited to: ad-hoc client requests, clinical communications, notifications, communication plan development etc.
  • Work with Creative team as they develop new outreach concepts (design, writing) as part of approved marketing plans.
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