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Part Time Content Marketing Consultant

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Seeking a Part Time Content Marketing Specialist for a major Diagnostics company in Indianapolis.  This would be 20-30 hours per week for 6 months or longer.

Position Overview: 
 This role requires a brand publisher mindset: ability to create the content our audience is looking for and then to optimize the path to conversion. 
 Editorial requirements include basic SEO understanding, content categorization and structure, 
content development, distribution and measurement (through our proprietary content 
management system). 
 Collaborate with Global Content Marketing Manager to develop editorial calendar with online 
community building and lead generation strategy and provision of content. 
 Together with internal stakeholders you will develop and manage editorial governance so 
content is consistent with our brand voice, style and tone. 
 Must understand the basic best practices of the main social media channels, which content and 
approaches work on each and why. 
 Measurement and optimization of the program will be required on a regular and ongoing basis – 
this will be a collaborative effort using our existing in-house tools 
 Integration of content programs with brand campaigns to drive brand to demand. 
 Ability to present the program approaches and results. 

Requirements 
 BA/BS or equivalent working experience (3-5 years) 
 Experience creating content for the consumer audience in multi-channel environment 
 Healthcare and/or diabetes knowledge 
 Editorial mindset that seeks to understand what audiences consume and how to create it 
 Ability to analyze and present content and social performance 
 Working knowledge of the top social channels and Google Analytics 
 Project management skills and understanding how to manage the priorities of multiple 
stakeholders in a complex environment and focus on the delivery of results

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