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Paid Social/Search Specialist

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The Paid Social/Search Specialist will be responsible for the strategy, design, and execution of paid social / search campaigns, projects, and initiatives to achieve measurable results and lead generation in support of the Digital Marketing team.

--Research, develop, and manage paid social campaigns primarily in Facebook
Business Manager (Power Editor/Ads Manager) as well as the Twitter, Pinterest
and Snapchat ad platforms and paid search campaigns in Google AdWords and
Bing Ads
-- Maximize paid social and paid search ROI: perform daily optimization of
campaigns, budget allocation, bidding management, ad creative testing, and
landing page testing
-- Wow our clients with strategic Keynote / PowerPoint presentations of paid media
deliverables with recommendations and action steps along with ad-hoc requests
-- Define creative specs needed for each campaign and work with creative team to
secure all needed creative assets to launch client campaigns
-- Monitor and evaluate paid social / paid search results using industry standard
tools like Google Webmaster Tools, Google AdWords, Google Analytics, Raven
Tools, Moz, Rival IQ, and Salesforce reports to identify areas for improvements
and report on key performance indicators, benchmarks and return on investment
-- Analyze client's competitive landscape by viewing competitor sites for target
keywords, search engine positioning, linking and other marketing strategies.
-- Analyze user website behavior and provide insights and recommendations for
improving performance in achieving client objectives
-- Implement Google Analytics and Google Analytics and ad platform conversion
tracking via Google Tag Manager including Facebook pixel and conversion
events
-- Brainstorm and build plans around ways we can win with online advertising for
new business pitches
-- Partner with a cross-functional team of data nerds, developers, project managers,
and creatives to ensure everything runs smoothly
-- Be on the lookout for the newest and trendiest advertising technology tools that
we can use to improve our client’s campaigns

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