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Paid Social Media Coordinator

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Agency seeks Paid Social Media Coordinator to be responsible for executing paid social media ad campaigns for social brands on Facebook, Twitter, and Instagram. The Paid Social Media Coordinator will be responsible for developing engaging social media ad campaigns by coordinating with department leads and internal teams (design, copywriting, community management). This is a full-time, onsite role (contract-to-hire). The Paid Social Media Coordinator segments target audiences, tracks ad bids, A/B tests ad copy and creative, and optimizes campaigns for success;, and, regularly presents progress and results to department leads as well as translate those results in a way that clients and other departments can understand. The ideal candidate identifies the unique role that social media plays in today’s public health campaigns and how to leverage paid advertising to maximize results.

Day-To-Day Activities:
Coordinate with strategists, designers, copywriters, community managers, developers, and other internal staff to develop cutting edge social media campaigns;
Review all assets to ensure social media ads are aligned with the strategic approach;
Execute paid social media campaigns for Facebook, Twitter, and Instagram.
Analyze and monitor ad performance on a daily basis;
Generate engagement on paid social media content and drive performance-based results with allotted budget;
Conduct A/B testing to identify high performing ads and incorporate learnings into future campaigns;
Gather weekly, monthly, quarterly, and annual paid metrics across social media campaigns;
Provide actionable, qualitative and quantitative insights on how we can make campaigns more effective and efficient.

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