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Paid Social Media Analyst

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Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals. As a Paid Social Media Analyst - Direct Response, your position will be integral in driving innovation and success on the way to making social media a key multi-channel sales driver.



-Lead day-to-day planning & execution of direct response tactics across social platforms (such as Facebook and Twitter)
-Develop and maintain comprehensive testing calendar
-Manage daily activation and execution of media tactics, including placements, ad types, bid optimization, etc
-Report results to key stakeholders, including media and creative partners
-Manage media buys, campaign analyses, and optimization processes in order to deliver on quantitative business objectives
-Oversee, author and/or constructively edit and review media documents (i.e. plans, POVs, RFIs, RFPs, plans, agreement, memos, and partner communication)
-Drive innovation in the channel by working with partners to develop new ad products and tactics specific to direct response
-Drive relationships with key partners:
-External media partners
-Company business, platform and channel owners
-Campaign managers and leads

Establish social direct response best practices:
Testing to advance channel effectiveness and drive insights; includes planning, prioritization, measurement, structure and analysis
Monitor industry to apply relevant channel and business insights
Communicate, educate, and evangelize channel

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