These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Paid Social Media Analyst

0 people like this description

Our large retail Fortune 500 client is looking for a great Paid Social Media Analyst! This is a solid year long contract opportunity.

Join the Digital Advertising team, where your goal is to make the multi-channel shopping experience as simple, secure and enjoyable as a visit to your local store. You’ll develop strategies that drive sales and innovation while creating a fast, fun experience that inspires guest loyalty.

Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals. As a Paid Social Media Analyst - Direct Response, your position will be integral in driving innovation and success on the way to making social media a key multi-channel sales driver.

Direct Response Role Within Paid Social Media
• Lead day-to-day planning & execution of direct response tactics across social platforms (such as Facebook and Twitter)
o Develop and maintain comprehensive testing calendar
o Manage daily activation and execution of media tactics, including placements, ad types, bid optimization, etc
o Report results to key stakeholders, including media and creative partners
• Manage media buys, campaign analyses, and optimization processes in order to deliver on quantitative business objectives
• Oversee, author and/or constructively edit and review media documents (i.e. plans, POVs, RFIs, RFPs, plans, agreement, memos, and partner communication)
• Drive innovation in the channel by working with partners to develop new ad products and tactics specific to direct response
• Drive relationships with key partners:
o External media partners
o Business, platform and channel owners
o Campaign managers and leads
• Establish social direct response best practices:
o Testing to advance channel effectiveness and drive insights; includes planning, prioritization, measurement, structure and analysis
o Monitor industry to apply relevant channel and business insights
• Communicate, educate, and evangelize channel

These job descriptions are examples. Looking for work?

Find JobsFind Jobs