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Paid Search and Google Analytics Specialist

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Paid Search and Google Analytics Specialist

Looking for a contractor to help a client for about a month with their PPC and Google Analytics.


Core Competencies and Duties:
Agency’s Google Analytics and Paid Search specialist
Developing, implementing, tracking and managing paid search campaigns (Google, Bing, Yahoo):
- determining objectives, establishing search-specific KPIs & setting timelines
- creating search demand, revenue & ROI forecasts and reports
- develop & continually expand keyword lists & landing pages
- manage daily & monthly campaign budgets
- use performance analytics to ensure success against client goals through ongoing optimization
- utilize campaign bid management platforms such as Acquisio
- create, manage, review, analyze and offer insight on client reports
A/B testing of text ads, adgroups, keywords via ACE
Assist in the implementation of Google Tag Manager across multiple web properties.
Creating, implementing and testing new custom tags and tracking for campaigns.
Providing inputs on campaign tagging and additional on-site tracking.
Defining & creating friendly 1-2 page dashboards from large sets of data
Participate in regular SEM and Analytics client presentations and strategic discussions
Desired Skills and Experience:
3+ years of experience with the Google Analytics platform and the Google Tag manager platform
2+ years with direct experience executing daily management of campaigns for Paid Search
In-depth expertise of AdWords Search and Google Analytics: up to date Google certification required
Experience with Acquisio, or comparable bid management platform
Solid understanding of Google Analytics including testing code on website pages, creating tracking URL's for non-Google media placements, experience pulling site metrics from interface, setting up goals/filters and custom reports
Solid understanding of Google Tag Manager including site installation, adding tags (e.g. retargeting pixels, conversion pixels, GA code, etc.), creating rules (e.g. fire only on thank you pages, etc.), creating event triggers (e.g. GTM event code fires on outbound click or form submission)
Intermediate Excel skills: Comfortable with pivot tables, manipulating large sets of data, VLOOKUP and SUMIFS functions. Knowledge of VBA desired
Ability to represent and promote the company in a professional manner
Superior written and verbal communications skills
Ability to handle multiple tasks, and maintain composure under pressure
BA/BS Degree

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