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Paid Search Strategist

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Implement best in class strategies and tactics from the ground up as a key part of the Digital Marketing team. You will receive guidance and all the skills necessary to excel across all digital marketing, but you must have a solid Paid Search foundation, with at least 2-3 years of experience. 
Learn, grow, and contribute. We don’t expect you to have all the answers, but your logic, puzzle-solving skills, and creativity allow you to quickly create or find answers. 


About You: 

You have an insatiable curiosity—always learning, always trying, always challenging yourself to do more and do better. 
You want to learn from and work with the best to bring out the best in yourself and others.
You have an analytical background and think systematically, logically, scientifically. 
You are creative enough to always see alternative approaches, not just accepted practice. 
You work hard and are driven by accomplishment and personal growth. 
You find humor and optimism in everything. 
You love spreadsheets. 
You never cut corners just to make work easier, but you see elegance in efficiency. 
You hear what people mean, not what people say. 
You don’t talk about doing things—you actively do them or rapidly learn how. 
You plan ahead and are always organized and on time. 
You see problems as gifts and love to unwrap the unknown to see what’s inside. 

Primary Function: 

Learn all Digital Marketing channels broadly, cohesively, but specialize in Paid Search/PLA to start. 
Execute day-to-day tactics to increase revenue, site traffic, and conversions, including building keywords and audiences, running audits, deploying findings, and reporting. 
Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, search query reports. 
Help manage external relationships by working with Google, Bing, Facebook, and other vendors to ensure objectives are hit and new features and betas are considered and built. 
Track, report, and analyze all digital marketing initiatives and campaigns. 
Work with Onsite Search, Product Managers, UX, Merchandising, and other internal business partners to refine shared understanding of our customers and products. 
Familiarity of SEM Best Practices to include keyword research with landing page development, meta, title tags, link building, canonical tag usage & site navigation. 
Prepare and provide Digital Marketing performance reports, analytic reports, data analysis to internal and external teams and provide action items based on findings. 
Learn and stay current on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities. 
 

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