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Paid Search Specialist

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Were looking for a Paid Search Specialist for one of our Education industry clients. In this role, you'll be responsible for advising, executing, managing, analyzing and reporting against interactive marketing campaigns for the organizations clients. You will help to create, edit and optimize PPC Landing Pages through actionable web analytics insights, continuous A/B, multivariate testing and conversion diagnosis to generate maximum results.

Location: Chicago or Orlando
Start: Immediate
Duration: Temp to perm
Hours: 40 per week

Responsibilities
• Manage all paid search activities for a portfolio of top tier university degree programs for Google (display, search, re-marketing), Bing, Facebook and LinkedIn
• Maintain and monitor keyword bids, monthly budget caps, click through rates, impression share, quality score and other important account metrics
• Analyze/Audit accounts on an ongoing basis to develop strategies for keywords, adgroup/campaign structure, re-marketing, and display
• Optimize performance of PPC ad copy, keywords, and match types to test/improve CTR, impressions, clicks, cpl, and leads
• Monitor/Report on account performance against goals and budget for lead volume, spend, cost per lead and quality
• Develop conversion diagnosis and treatments to conduct A/B and multivariate tests that seek to optimize the performance of Landing Pages
• Work collaboratively with Marketing, IT, and Studio to design, develop, implement and manage the A/B and or Multivariate tests
• Utilize Google Analytics features such as advanced segments, goal tracking, bounce rates, exit pages, will be used to provide feedback and recommendations to improve performance

Requirements
• At least 2-3 years of Paid Search experience with Adwords (Re-marketing, Display, Search), Bing, Facebook, and LinkedIn
• Experience with budgets of at least 10k per month in PPC spend
• Experience with web analytics (Google Analytics), A/B and Multivariate testing applications
• Excellent communication skills
• Proven track record of developing actionable recommendations from quantitative analysis that meets or exceeds performance goals
• Excellent analytical, organizational, project management skills and the ability to work under pressure with tight timelines

Interested? We'd love to hear from you! Please include the following when applying:
• Summary of skills related to the above requirements
• Updated copy of your resume
• Hourly rate range

We will be reviewing candidates and you will be contacted directly if your experience is the best match for our client.

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