One of our clients is looking for a full-time Paid Search Associate in their Portland office that will be responsible for improving and expanding their paid search marketing across their portfolio of websites. The ideal candidate will have a passion for online marketing and will have had experience running successful Enterprise level paid search campaigns in the recent past. This is a very hands-on position with a unique company undergoing significant growth and change. The ability to work independently in a fast-paced company is a must. Perform hands on PPC campaign management and optimization for multiple web properties. Duties will include keyword research and expansion, bid management, and ad copy optimization.
Provide strategic SEM recommendations based on analysis of paid and organic search traffic, as well as industry best practices
Work with team to create, test, and optimize landing pages for various online campaigns.
Create reports for management on a regular basis to review campaign status and progress towards sales and marketing goals.
Qualifications: Bachelor’s degree, with focus in Business/Marketing/Economics, Computer Science/MIS, or Communications preferred.
2+ years experience managing PPC programs
Proficiency with Google Adwords, Google Analytics & Bing Ads
Strong analytics skills including a proficiency using Excel
Strong Internet research, communication, and organizational skills
The ability to work within a goal-oriented team with a singular purpose, and to complete multiple projects in a timely manner.
Must have B2B experience
Insane attention to detail
Pull and manipulate alot of data from multiple sources and create strategies supported by this data
Excellent Excel skills
Preferred: Knowledge of SEO strategies & best practices
Multivariate testing and statistical sampling
Previous responsibility running campaigns with a 6-figure PPC budget
Google Adwords Certification