These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Paid Search Marketing Campaign Analyst

0 people like this description

RESPONSIBILITIES:
Affiliate, Display, PLA or CSE management – including account set up, communication with partners, recruiting new publishers, placement research, budget management, tracking, reporting and analytics.
SEM Campaign Management -- including keyword generation, ad copy writing, creative and landing page testing, budget management, tracking, reporting and analytics
Perform campaign analysis and generate ideas for optimization and testing
Stay abreast of latest trends and best practices; recommending and implementing strategies which can benefit PFSweb clients
Think strategically and contribute ideas which move our clients’ search campaigns forward including the areas of mobile search, retargeting and globalization.
REQUIREMENTS:
College degree
2-4 years of experience in online marketing
Excellent communication skills
Work experience in search marketing
Excellent writing skills
Understanding of e-commerce website functionality and analytics tools
Affiliate marketing, CSE or PLA experience
Experience managing PPC campaigns on Google & Bing
Experience with keyword and placement research
Fluency in MS Office Tools for reporting and client presentations (Excel, PowerPoint, Word)
Excellent communication and presentation skills
Extremely detail oriented and organized
DESIRED SKILLS:
Experience with E-commerce Affiliate, Display, CSE, or SEM campaigns
Current Google AdWords, Bing certification
Marin Certified
Global campaign experience
Agency experience
Analytics expertise (IBM Digital Analytics, Site Catalyst, Google Analytics)

These job descriptions are examples. Looking for work?

Find JobsFind Jobs