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Paid Search Manager

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Vitamin T has an agency client looking for an experienced Paid Search Manager to plan and manage all paid search campaigns for their client base. Reporting to the VP of Digital Strategy Development, the Paid Search Manager will work with a team of creatives, digital marketing specialists, content strategists, and accounts team to devise strategies, campaigns, and tactics where paid search is involved. The Paid Search Manager will help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. This position is responsible for all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.

Goals in this position include: drive awareness, content distribution, and lead acquisition

Beyond technical skill, the top things we look for in our team members are:
• People smarts
• Solution creators
• Ability to “think on your feet”
• Forever curious
• Self-starter mentality
• Humility

Responsibilities:
• Manage the strategy and setup of all paid campaigns to include, Planning and implementation, Tracking, and tweaking, and evaluating performance
• Optimizing marketing spend on paid search.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and landing page sources reports and then communicating progress with the marketing team.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.

Requirements:
• BA/BS or equivalent working experience.
• 2-3 years of search engine marketing experience.
• Strong Google AdWords and PPC optimization experience in general across all search engines (certification is a plus).
• Bid management tools experience.
• Fluency in analytics tools such as Google Analytics, etc.
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more)
• Knowledge and experience with content distribution and placement networks like Outbrain and Taboola.
• Experience handling marketing budgets and forecasting/reporting results

If this sounds like a good fit for you, please email your resume and salary requirements to DBorror@vitamintalent.com

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