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Paid Search Associate

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Our agency client is seeking a Paid Search Associate for a 2-3 month freelance engagement.

Responsibilities:

  • Develop initial keyword list, leveraging identified brand territory for Search Manger’s review
  • Run search reports on a regular basis to mine for new keywords, creative text ad, and overall spend
  • Write initial draft of creative text ads based on briefing materials
  • Traffic, upload, and QA keywords, leveraging the Bid Management Tool process
  • Perform account diagnostic checks
  • Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bid Management Platform, AdCenter, AdGooroo, etc.)
  • Perform traffic estimates and reviews with Search Manager
  • Adhere to all account security guidelines
  • Notify manager of any account issues when pulling daily reports
  • Run reports as requested in Bid Management Platform and engine UIs
  • Format reports and set up data for analysis
  • Create Excel pivot tables, formulas, graphs, and charts
  • Complete budget tracking documents and review with Search Manager
  • Alert Manager of under/overspend, traffic abnormalities and opportunities
  • Provide optimization recommendations in regard to spend and pacing the account
  • Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative

Qualifications/Experience:

  • Bachelor’s Degree preferred, preferably with a concentration in mathematics, physics, music, economics, computer information systems, computer science, analytics, equivalent experience will be considered
  • 1-2 years of experience in search, digital or other related marketing field.
  • Proficiency in Microsoft Office, especially excel
  • Familiarity with DoubleClick Search or similar campaign tools; Google Adwords, Microsoft Adcenter; Google Analytics or other analytics tool a plus
  • Proficient with Microsoft Office (Excel, Word, PowerPoint)
  • Comfortable working with budgets and numbers
  • Excellent verbal and written skills
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented

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