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Paid Search & Social Media Analyst

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Our large entertainment client in Orlando is seeking a Paid Search & Social Media Analyst. This is a 6-month contract to start and could extend.

General Job Summary
As a Paid Search & Social Media Analyst, you will be responsible for the tactical campaign execution, analysis and reporting of the paid search engine and auction media marketing strategy for some of the most recognizable brands in the world. The objective of this position is to develop, implement, optimize and report on paid search engine marketing and other auction-based media initiatives in order to meet the goals of marketing and technology stakeholders. This role is an expert in Google Adwords and Bing Ads while also having solid working knowledge of Facebook and Twitter advertising. This role reports to the Manager, Search & Auction Media Activation.

Job Responsibilities

Perform daily campaign management of multiple large scale Paid Search (PPC) and Auction Media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, multivariate testing and participation in beta program testing.

Employ excellent working knowledge of search engine marketing and social marketing media to drive strong traffic and conversion results from proposed strategies and be able to obtain valuable insight for communication to key marketing partners

Demonstrate strong data analytics acumen by leading the execution, analysis and presentation of data for ad copy, landing page and beta testing initiatives with the ability to derive conclusions and actionable next steps from results

Manage bid rule strategy and optimization efforts at the campaign, ad group and keyword levels to drive account performance

Manage daily budget tracking process to make sure monthly spending levels are on pace

Utilize team task management system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance

Create detailed keyword and ad copy proposals for new campaigns or accounts based on objectives provided by Search & Auction Media Manager and key marketing partners

Develop and maintain the timely distribution of detailed Search & Auction Media reports that summarize the overall and individual performance of assigned accounts

Provide mentorship and training across multiple software platforms for team new hires

Collaborate with management and team members to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
Keep current on Search & Auction Media industry and propose new ideas to further enhance campaign tactics

Perform at a high level in a fast paced, time intensive, deadline driven work environment

Required Skills & Education

3-4 years executing search engine marketing for a high volume consumer website

Must have an excellent working knowledge of paid search (PPC) marketing and possess a solid understanding of social media advertising tactics in Facebook and Twitter

Bid management experience with a focus on creating and implementing automated rules
Strong data and statistical analysis experience and possess the ability to interpret results into actionable items

Must have excellent knowledge in the following search engine interfaces and tools: Google Adwords, Google Adwords Editor, Bing Ads, Bing Ads Editor

Strong working knowledge with a major web analytics vendor such as Adobe (Omniture) SiteCatalyst, Hitbox, Coremetrics or Webtrends

Excellent presentation and written skills with experience in presenting to senior leadership

Ability to work well with cross-functional teams and prioritize time

Comfortable working with team members at all levels, including senior management

Strong attention to detail and measurable success in campaign optimization and reporting.

High proficiency with Microsoft Excel and PowerPoint

Highly motivated with an ability to learn new software packages quickly

Preferred Skills & Education

Experience using third party bid management applications
Experience working on e-commerce and/or lead generation campaigns
Four year degree in Marketing, Finance, Information Sciences, Statistics, Economics
Prefer experience with SQL and relational databases such as MSSQL or MySQL

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