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Paid Search / SEO SEM Associate

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The Associate Paid Search – Delivery Operations is responsible for learning all aspects of paid search from campaign execution, implementation, optimization, reporting, analysis, and ultimately strategy development for eBay Enterprise Marketing Solutions. The Associate Paid Search – Delivery Operations is responsible for the day-to-day management of paid search campaigns (PPC, pay per click), banner advertisement service offerings on multiple channels including Google, Bing, Facebook, LinkedIn, etc.

The ideal candidate is a self-starter who can manage all detailed aspects of client's day-to-day paid search campaign activities. The candidate should have deep interest in search marketing, and a willingness to learn how to perform all the standard duties necessary to manage paid search accounts. While previous paid search experience is a plus, it is not necessary. Strong interest in search marketing, curiosity, analytical acuity, Excel skills, and an interest in creating commerce connections is required, along with the ability to work well with others and possessing solid communication skills. This is a full-time position located in New York, NY, Wilkes-Barre, PA, or King of Prussia, PA.
This position may require some travel for client business or industry trainings.

Duties:
• Execute paid search engine marketing tactics for one or more clients
• Become certified within 90 days of hire in the use of Kenshoo Enterprise and Google Adwords
• Become proficient with Kenshoo Local, and Kenshoo Social, and Bing AdCenter
• Manage Google Shopping and Comparison Shopping Engine campaigns against defined success metrics. Maintain daily feeds, implementing strategic account plans, optimization, testing and performance analysis
• Optimize bids, adcopy, and landing pages to drive top-line revenue and bottom-line margin
• Monitor & adjust spend to stay within budget
• Report & analyze program performance and present to management
• Research keywords to be included or excluded in search campaigns
• Write and test ad copy to drive highest CTR and conversion rate
• Build Excel-based reports using pivot tables and v-lookup functionality
• Run A/B split tests for landing pages, products, and ad copy
• Work closely with vendors and media companies including Google, Yahoo, and Microsoft
• Keep current in latest trends in online marketing and test new offerings/technologies where appropriate
• Work with other online marketing programs (affiliates, shopping feeds) as needed

Requirements:
• 0-1 years experience in pay-per-click (PPC) search engine marketing
• Enthusiasm for search engine marketing and willingness to learn and grow
• Ability to manage multiple projects and work in cross functional team
• Strong analytical skills and attention to detail
• Strong Excel skills including but not limited to financial and bid analysis
• Bachelor’s degree required

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