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Paid Media Specialist

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Hiring Managers Top 5: 
* Develop, execute, manage, and optimize on-going paid media strategies, as well as thorough ROI analysis, to drive demand generation across channels (SEM, Social, Display, and PMP) 
* Expertise in all aspects of SEM using Google AdWords, Bing, and other paid search platforms 
* Experience managing and optimizing social media and display advertising campaigns via native and managed platforms 
* Proven track record of creating, optimizing, and reinventing campaigns to constantly improve results delivered 
* Science based work or educational experience a plus, but not required 

Responsibilities: 
* Strategy development, execution, and optimization of multiple paid media campaigns at both the group and division organizational levels, always with an eye on moving the needle 
* Expert in paid media advertising strategies, capabilities, and analysis/optimization associated with Demand Generation efforts, with a well-developed understanding of related tools and technologies 
* Experienced digital marketer who can evangelize and train others in our marketing organization about digital channels as well as support a team of talented professionals from strategy through execution * 
* Work at the group level, providing dedicated support to multiple divisions, to ensure that digital channels are an integrated and optimized part of the marketing mix and that the objectives of channel preference are delivered upon. 
* To be successful in this capacity, the candidate for this role must be comfortable working in a highly matrixed environment, in a global organization, and collaborating with large teams across the company 
* The ideal candidate will be passionate, have a vision for the future of paid media and marketing, and focused on delivering results while continuously improving customer centricity and experience within our digital channels 

Qualifications: 
* BA/BS in business or technical field or equivalent professional experience preferred 
* Minimum of 4 years of progressive experience in Digital Marketing, specifically paid media 
* 5+ years of experience in customer driven digital marketing, advertising, or e-commerce from consumer or technology industries 
* Expertise in all aspects of SEM using Google AdWords, Bing, and other paid search platforms 
* Experience managing and optimizing social media and display advertising campaigns via native and managed platforms 
* Proven track record of creating, optimizing, and reinventing campaigns to constantly improve results delivered 
* Strong analytical and excel skills with the ability to quickly isolate data and insights 
* Ability to produce concise and clear guidance or summaries based on insights 
* Experience with Adobe Media Optimizer (or other DSP's) and Adobe Analytics/Omniture 
* Experience managing multiple strategic clients and budget allocations 
* Excellent verbal and written communication skills 
* Strong time management, organizational, planning, and prioritization skills 
* Ability to manage and prioritize multiple projects 
* Self-directed and motivated, with the ability to efficiently operate independently 
* Ability to build effective working relationships with colleagues inside and outside the organization 


Preferred Qualifications: 
* Google AdWords Certification 
* Account or project management experience 
* DMP Experience 
* Science based work or educational experience a plus, but not required.

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