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Paid (Digital) Media Manager

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This person would be tasked to further our clients online reach and drive targeted traffic that meets and exceeds our clients unique goals. On a day to day basis they will create, manage and optimize online advertising campaigns.

Sample responsibilities:
Campaign-Level
- Tactics - Use of tools available within the Google campaign (remarketing, display, shopping, etc.)
- Geotargets (try new areas, add/negative areas, adjust bidding per area, etc.)
- Optimizing the campaign for different devices (mobile bidding vs. desktop, etc.)
- Manage and optimize budget (spend limits, etc.) - find opportunities for more clicks within the budget, also suggest new budget limits
- Dayparting - spreading out the budget throughout the day, so that we don't run out of budget by noon or earlier

Ad Group Level
- Text ad writing & testing
- Display / Remarketing ad design & testing
- Segmenting, Testing & Refining Ad Groups

Keyword Level
- Keyword mining (finding new keywords based on searches and new opportunity
- Bid Adjustments - changing bids based on opportunity or requests
- Match type testing - matching the exact phrase, versus broader, variations of the phrase
- Keyword filtering (delete, pause, increase/decrease bids)
- Negative Keywords - tell Google what NOT to bid on.

Misc.
- Troubleshooting (Disapproved ads, etc.)
- Account Change Requests (pause campaign X, adjust budgets, etc.)
- AdWords Experiments (https://support.google.com/adwords/answer/2385204?hl=en)
- AdWords Innovations (http://www.google.ca/ads/innovations/)

Our clients vary between B2B and B2C clients across a wide range of industries locally, nationally and internationally.

Relevant platforms include:
Google AdWords (Search, Display, Remarketing, RLSA, Dynamic Remarketing, Shopping & Video)
Bing Ads (Search & Shopping)
Facebook Advertising
Twitter Ads
LinkedIn Advertising
AdRoll Retargeting (Web, Facebook, Twitter & CRM Retargeting)
Google Tag Manager
Google Analytics
Call Tracking Platforms Including CallRail & DialogTech
Behavioral and programmatic platforms

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