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PR/Media Relations Expert (Healthcare)

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Our client, one of the leading global healthcare companies, is proactively looking to build their PR/Communications team in NJ by adding additional PR/Media Relations experts to their group.

Professionals in this role will oversee PR strategy, media relations and press release & internal communications writing touching all of their products, including both OTC and Direct-to-Physician.

Specific responsibilities include:
• Developing objectives, strategies and managing the implementation of PR programs
• Developing PR plans and timelines, writing press releases, media alerts, internal memos and other PR deliverables
• Pitch stories to reporters, columnists, and editors and field all media queries.
• Write and distribute op eds, letters-to-the editor, press releases, statements and media advisories
• Utilize established media contacts
• Develop and maintain substantive relationships with reporters, columnists and editors in national media markets
• Monitoring competitive news and recommending competitive strategies
• Managing messaging and positioning strategies
• Drafting executive communications, speeches and business presentations

Desired Skills & Experience
The ideal candidate must be an excellent writer with a passion for healthcare, have the ability to think strategically and the experience to effectively communicate ideas and opportunities. In addition, the candidate must have established and credible media relations and social media contacts.

Candidate must:
• Have solid experience working on PR campaigns for healthcare and agency clients – B2B and consumer (MINIMUM 3 years either from in-house or agency)
• Have established relationships with journalists and editors, particularly in national media outlets
• Have writing samples available for review
• Have experience interfacing with clients utilizing excellent presentation and communication skills

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