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PR Specialist

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Our client in N. VA are looking for 2 Public Relation and Social Media Specialist to assist with external-facing public relations and social media efforts to grow media mentions and drive social media engagement. The PR and Social Media Specialist will join a 25+ person marketing and communications team reporting to the PR and Social Media Manager.

The goal of this position is to help grow the brands visibility via PR and social media programs through strategic plans, content development, media outreach and online community management. This position will also manage the collection and circulation of daily media coverage and develop PR and social media reports and analysis.

Public Relations and Social Media Support – 60%
Media Outreach & Community Management
• Develop and execute PR and social media outreach for focused segments and corporate brand through strategic communications plans, media pitching, press releases, strategic social media content and online engagement
• Maintain PR editorial outreach calendar, relationships with reporters, monitor for media opportunities, create and update media lists, address incoming media inquiries and coordinate response

Content Creation & Campaign Creation
• Work closely with the companies campaign managers and social media coordinator and develop strategic social media content for long-and short-lead content calendars, and paid social media strategy

Trends & Training
• Research emerging opportunities, and implement regular twitter chat opportunities

Media Monitoring and Reporting– 30%
• Manage collection and daily distribution of media coverage
• Report on PR and social media measurement and analysis for markets and campaigns

PR and Social Media Strategy Research – 10%
• Serve as strategist for campaign managers and measure success on social media
• Develop strategic and tactical communication plans for markets, subject matter experts and thought leadership to build and nurture online community and media

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