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PR General Manager/Account Director - Health, Wellness & Fitness

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My client is a leading Health and Wellness PR Agency, doing tremendously well in the current market and are now looking for a PR General Manager, reporting directly into the MD and managing a team of PR & Content Marketing practitioners, across the agency and focus on their leading and exiting Health, Wellness & Fitness clients.

This is a standout role, in a fast growing agency, with significant opportunities. This role is a great opportunity to work in a friendly team of PR and Content Marketing practitioners who work smart and like to succeed in a creative, fun and highly professional environment.


• Manage the strategic development, implementation and review of PR & Content Marketing Strategies & results for all clients, continuing the success of the agency and its reputation
• Prepare budgets, manage expenses, with profitable outcome
• Business development to secure new clients and upsell to existing.
• Increase management's effectiveness by orienting, training, coaching, counseling, and managing team members
• Assign accountabilities; planning, monitoring, and appraising job results
• Accomplish agency objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; recommending mid-course corrections.
• Develop, activate and evaluate strategies inclusive of PR / Content Marketing including but not limited to media engagement, event management, influencer /
• Media pitching across high level health media – Trade & Consumer, as required
• Press Release/content copywriting as required, media strategy, media pitching to high level media, as required.
• Digital integration & amplification.
• Coordinate efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.

You will have:

• 8+ years of consumer public relations – preferably in a consultancy capacity
• Professional and personal values of honesty, integrity, loyalty & support
• A good understanding of the consumer health, wellness & fitness sector e.g. key media, influencers, experts/commentators, bloggers, KOLs etc.
• Knowledge of the consumer health regulatory environment e.g. bodies, restrictions, etc.
• A track record of leading & mentoring a team with good success – profitability, client success and happy team

You will be:

• Financially literate -understand how to manage a budget, forecast revenue and plan capacities, etc.
• An advocate for integrated communications
• A passionate presenter – e.g. can articulate opinion, counsel and ideas with authority and confidence
• Can provide evidence of strong strategic thinking/planning and also creative ideation
• Highly organised, and process driven
• Can demonstrate strong client and stakeholder management skills
• Honest, open minded, open to growth
• A can-do attitude, backed by speedy and accurate work
• Positive, energetic attitude and the ability to work under pressure
• An excellent team player that considers organisational goals a priority
• Results driven

This is a brilliant opportunity for a driven, passionate and positive PR leader. My client offers great benefits, training, work life balance, salary and culture, this agency REALLY cares about its staff and personal growth is really important for them. Contact me today on (02) 8667 8888 or email me at

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