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PPC Specialist I Must Have A Car!

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PPC/Paid Social Media SpecialistPosition 
3-5 years of experience 

  • Provide day-to-day management of ecommerce PPC accounts and manage product listings and product feeds for marketplaces including Amazon, eBay, and others 
  • Assist clients in implementing merchandising and pricing strategies to drive conversion 
  • Interface with clients for planning and reporting 
  • Identify new marketplace and channel opportunities and help launch additional marketplaces 
  • Manage daily responsibilities to client-side paid search accounts, including key phrase research, campaign / ad group creation, bid management, ad crafting / testing, copy writing etc., Shopping/PLA (product listing ad campaigns), data feed management, re-marketing, and display advertising. (Google AdWords, Microsoft AdCenter) 
  • Make strategic and tactical recommendations based on data analysis 
  • Monitor key business metrics and provide insight to improve performance of paid search campaigns 
  • Conduct competitive and industry research to stay current with market trends, updates and online marketing strategies 
  • Monitor editorial and industry specific policy updates as they relate to Google AdWords and other platforms 
  • Develop and implement search test strategies (inclusive of, but not limited to: bidding, copy, positioning, etc.) in an effort to maximize program effectiveness 
  • Support and assist in developing team members to optimize their performance, contribution and job satisfaction 
  • Work with cross-functional account teams including technical, creative and analytics 

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