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PPC Specialist

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The PPC Specialist is responsible and accountable for achieving annual revenue goals in our client's digital acquisition campaigns including PPC, display and re-targeting. This person drives continuous campaign improvement by analyzing results, identifying key insights; implements new testing of digital campaigns to deliver on key business outcomes.

Essential Functions:

  • Implement and manage digital acquisition marketing campaigns including, but not limited to, SEM, PLAs, Display, Retargeting and Affiliates.
  • Create and continually test digital acquisition marketing campaigns and techniques to deliver on key business outcomes (Inquiries, Installs, and MCPI).
  • Analyze data on a daily and make bid, structure, and creative changes as needed in SEM.
  • Synthesize disparate data points into actionable insights that will drive overall growth in assigned channels.
  • Builds a robust pipeline of testing opportunities to drive short-term and long-term profitable growth.
  • Manage daily, weekly, and monthly KPI reports and report out on key metrics.
  • Partner with colleagues in market research, analytics, finance, sales, ops and closely align with agency partners to deliver on desired outcomes.
  • Help evaluate new digital marketing channels, programs and opportunities.
  • Familiarity with digital marketing tools/programs including, but not limited to: Google Analytics, Google AdWords, Bing AdWords and AdGooroo.

 

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