These job descriptions are examples. Looking for work?

Find JobsFind Jobs

PPC Specialist

0 people like this description

Vitamin T is working with an amazing marketing agency looking for a PPC specialist to work on and grow some of their biggest accounts! You will be responsible for managing the strategy and planning of paid search accounts, launching new campaigns, guiding the optimization to meet specified performance objectives, and managing client expectations and communications throughout the engagement.


· Provide day-to-day management of PPC accounts
· Interface with clients for PPC planning and reporting
· Manage daily responsibilities to client-side paid search accounts, including key phrase research, campaign / ad group creation, bid management, ad crafting / testing, copy writing etc., Shopping/PLA (product listing ad campaigns), datafeed management, re-marketing, and display advertising. (Google AdWords, Microsoft AdCenter)
· Define analytically informed strategies around display and remarketing campaigns
· Make strategic and tactical recommendations based on data analysis
· Monitor key business metrics and provide insight to improve performance of paid search campaigns
· Conduct competitive and industry research to stay current with market trends, updates and online marketing strategies
· Monitor editorial and industry specific policy updates as they relate to Google AdWords and other platforms
· Develop and implement search test strategies (inclusive of, but not limited to: bidding, copy, positioning, etc.) in an effort to maximize program effectiveness
· Support and assist in developing team members to optimize their performance, contribution and job satisfaction.
· Work with cross-functional account teams including technical, creative and analytics

These job descriptions are examples. Looking for work?

Find JobsFind Jobs