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PPC Executive - London - £28K

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PPC Executive - London - up to £28K

Our client is is a British luxury clothing retail company. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

Their mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining the company's high standards and integrity, they pride themselves in always being in a position to satisfy the needs of their customers. 

​They are currently looking for a PPC Executive to work as part of their Online Marketing team in Central London. Your role as the PPC Executive will be to support all paid search activities and optimise multiple accounts on a global level to ensure maximum return on investment.

Main Responsibilities

The PPC Executive will be expected to undertake the following:

·       Creating campaigns with the aim to maximise ROI and capitlising on key trading periods

·       Efficiently optimise multiple accounts and manage budgets across different platforms and search engines

·       Ability to deliver high-quality tasks including keyword research, bid optimisation, landing page analysis, ad copy testing and launching remarketing campaigns (RSLA)

·       Understanding of the search landscape in foreign markets

·       Staying on top of industry trends and championing search marketing across the group

·       Creating landing pages and banner briefs with the in-house designer team 

·       Trial and execute new Google & Bing beta products

·       Delivering PPC campaigns beyond the search landscape including Gmail, YouTube and GDN

·       To develop and build strong relationships with the major platforms (Google, Bing etc.)

·       Liaising with key account managers to fully utilise industry trends and insights

·       Strive to continuously improve the Google Shopping feed

·       Conduct insightful competitor analysis to fully understand the dynamics of the market

·       Ability to use data to drive the decision-making process

·       Assisting to deliver paid search strategy, review and audit performance against targets

·       Raising POs and handling invoices to ensure payments are made in a timely manner


Personal Traits:

·       Have excellent analytical and problem solving skills

·       Knowledge of Adwords & Bing

·       Strong experience in Analytical tools such as Site Catalyst and Google Analytics

·       Exhibit a high level of attention to detail

·       Strong verbal and written communication skills

·       Passion for PPC with the desire and willingness to develop

·       Proactive at developing and suggesting new innovative ideas

·       Ability to multi-task within a team environment and work under pressure

·       Be able to fully comprehend and work within business constraints and strategies

·       Ability to compile and write reports that demonstrate strong writing skills and the ability - to communicate clear, concise insights and recommendations

·       Ability to focus on key conversion issues that have a material effect on performance


·       Educated to degree level

·       A minimum of 1 yeas PPC experience

·       Be data driven and have a good understanding of ROI measurements/attributions

·       Strong Excel and analytical skills

·       High attention to detail and quality of work

·       Organised with the ability to work under tight timelines and quick turnarounds

·       High energy and a team player


·       GAP Qualified

·       Experience in the fashion industry

·       European Languages

·       Basic understanding of tracking

Core Competencies

·       Satisfy the needs of our customer, always

·       Pursue growth and opportunities through initiative and proactivity

·       Build open and honest relationships with clear communication

·       Create a positive team environment, encourage collaboration

·       Be proud, passionate, motivated, committed

·       Take ownership, be accountable

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