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PERM - Marketing Automation Specialist

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The Senior Marketing Specialist is a key role in the organization responsible for all facets of global email and marketing automation operations, supporting all marketing and customer email communications.

Activities include: building complex nurture and triggered email communications programs, testing assets and programs, managing the content localization process, identifying and implementing marketing operations best-practices, researching issues, and supporting our internal clients. This position will report to the Marketing Operations Manager within the Global Marketing Operations organization.

  • Manage all facets of the Eloqua platform – configuring, testing, launching, and maintaining programs
  • Collaborate with internal, and agency, marketing and business partners to ensure timely and high quality execution of email campaigns and programs
  • Manage all aspects of building a program/campaign in Eloqua, including building emails and landing pages, designing nurture/triggered programs, testing assets and programs, launching campaign, and troubleshooting issues
  • Manage the prospect database fields, build custom data objects
  • Manage Eloqua integrations with CRM, data warehouse, and other internal and external systems, apps and tools
  • Support the localization process for all global emails and landing pages, working with our localization team and vendors
  • Provide Eloqua support to internal, self-service users. Work with field marketing teams to educate them and support local needs
  • Continually develop our Eloqua expertise – identify and implement best practices, drive feature requests into the vendor, etc.
  • Test and QA Eloqua assets including emails, forms and landing pages

 

What You’ll Need:

 

  • Eloqua expertise is an absolute requirement – certification is a plus
  • Minimum of 3 years of relevant experience in this field, either with a large B2B organization or ad/consulting agency
  • A. in Marketing, Technology, or related field
  • Adept at working in a high-pace organization with constant change – we’re constantly evolving
  • Amazing communication skills – both written and verbal
  • Follow-through and attention to detail – you don’t leave loose ends
  • Global experience a plus
  • Good understanding of B2B email/nurture marketing practices, engagement strategies, and anti-spam laws

 

 

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