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Organic Search Marketing Specialist

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Do you know your customers? Do you keep up on SEO, influence, paid search, content marketing, social and web analytic tactics and trends? Creatively executing inbound strategies for enterprise/B2B customers? Do you live to test, analyze, optimize, trend, report and improve multiple programs? Do you drive value collaborating and consulting on valuable opportunities with key stakeholders?

An enterprise/B2B software organization subsidiary relies on all aspects of Search as critical marketing channels for sourced revenue. We seek a positive, driven and proactive inbound marketing professional to initiate and execute online and demand generation execution and management. As an integral part of the Digital Marketing organization, you’ll play a critical role supporting quality growth of the Software organizations demand, leads, pipeline and revenue. Execution and proactivity are critical to your success across various markets, web properties, marketing systems and with various accountable business goals.

You will:
•Execute and innovate agile search and content marketing campaigns for positive ROI and qualitative goal-oriented lead generation (Tactics: SEO/organic, content marketing, PPC/paid)
•Manage aspects of search-related tactics effectively across multiple lines of business amidst global geographies for various internal customers and portfolios
•Implement testing and conversion rate optimization to improve data driven business KPI’s
•Be a subject matter expert for keyword and search engine best practices, trends and governance
•Nimbly grow, nurture and innovate cross-functionally to drive valuable programs to efficiency
•Proactively discover, scope and consult improvements based on trends, provide consistent education on all aspects of search and perform valued qualitative data analyses
•Collaborate and provide empirically-based improvements to content strategies, buyer journey education, competitive intelligence and valuable data trends
•Cross-functionally manage various web projects across global organization Marketing
•Always think solutions, grow, stay hands-on, remain accountable, innovate and become a key contributor of best-in-class service

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