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Organic Search Manager

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The Organic Search Manager is a self-motivated individual responsible for the daily execution of a client's organic search campaign. This role includes the creation and delivery of winning organic search strategies based on client's business objectives and using the latest knowledge of search engine algorithms.

Campaign Strategy Implementation

Understand the client’s products, competition, industry landscape, marketing goals and objectives
Review and analyze competitor sites and understand their organic search approach
Define a campaign strategy and deliverables plan that meets or exceeds client expectations including:
Keyword strategies for optimal on-site performance
Detailed site analysis and technical recommendations
Detailed content recommendations
Comprehensive linking strategy
Work closely with other internal departments to develop fully integrated search campaigns
Attend client and agency meetings to present deliverables, campaign strategies, and tactics
Always maintain positive client relationships

Campaign Reporting Results and Optimizations

Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
Review rankings and linking data against internal measurements for success
Review monthly client reports, verify accuracy and provide analysis
Optimize campaigns accordingly to maximize client investment and to resolve performance issues
Support SD in data acquisition or campaign insights for quarterly or annual business reviews
Present practical ideas for future marketing expansion or optimization

Organic Search Innovation

Stay current with industry trends, best practices, and discusses potential impact with team on client work
Think creatively and develop innovative tactics to improve efficiencies or drive more traffic to client assets.
Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
Periodically aid in creation of new business presentations
Create, or assist in creating, POVs, best practices, and key process documentation
Work towards Google Analytics certification

Desired Skills & Experience

4 year college degree or equivalent work experience required, graduate degree a plus
3+ years of experience in organic search engine marketing, agency experience preferred
Strong data analytics and strategy background
Ability to think strategically and drive solid results to grow the business
Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork
Basic knowledge of HTML, Google Analytics and Webmaster tools
Exceptional oral, written, presentation, and communication skills
Excellent interpersonal skills and an eagerness to work as a member of a team
High-level proficiency in Microsoft Office, particularly Excel and PowerPoint

Personality Profile:

Consistent
Diplomatic
Creative
Process and deadline driven
Effectively persistent
High integrity
Team player
Self-directed/motivated
Flexible and adaptable
Resourceful and results-oriented
Sense of urgency
Intellectually curious
Enthusiastic, energetic, passionate

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