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Optimisation Specialist - consumer tech

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A large global tech brand based in Reading is looking for a talented Optimisation Specialist to join the company’s busy central marketing function.

The successful candidate will be responsible for overseeing the day-to-day execution of testing programs, including the gathering, communication and documentation of project requirements, marketing consulting, problem solving, and data analysis, working closely with stakeholders, designers and site development teams in a varied and complex online environment; and will be required to prioritise business objectives and oversee the execution of site optimization plans. The candidate will analyse web analytics data to identify areas for improvement and where opportunities exist for enhancing customer experience and increasing conversion rates.

The ideal candidate must have experience analysing, testing and optimizing websites, with specialty in testing, web analytics and website usability.

Knowledge, Skills and Experience

1) Essential Experience
• Strong online marketing, analytics or usability experience
• Strong quantitative skills and familiarity with statistical analysis or experimentation
• Programme/project management experience and understanding of client business needs
• Experience with landing page design, search engine marketing, and search engine optimization
• Strong presentation, interpersonal communication and persuasive skills
• Basic knowledge of HTML, CSS; JavaScript knowledge is a plus


• Bachelor’s Degree or equivalent education/experience required

Technical Skills

• Experience with web analytics / testing tools (WebTrends, Omniture, Google Analytics, ATLAS,
• Analysing multivariate testing data and compiling executive summaries of key findings
• Proven ability to analyse and enhance SEO and SEM
• Experience with working with large volumes of data from disparate data sources, and to be able to spot relevant patterns and trends
• Some experience with HTML or CMS platforms will be a bonus.

If you are interested and would like to find out more, please can you get in touch ASAP outlining why you think you’d be suitable for the role, along with a copy of your updated CV and salary expectations, early applications will be prioritised.

*Please note that only successful candidates will be contacted.

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