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Online Merchandiser

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Supports the Online merchandisers to effectively merchandise products, services and online campaigns on the website by helping translate Product Management and Customer segmentation strategies into appropriate tactics that improve the online shopping experience and product category performance.

This role will also manage and maintain product recommendations and product reviews by product category and provide recommendations for improving the experience & performance to the Online Merchandisers and eCommerce Product Managers. Supports the Online Merchants category goals by helping driving online sales, conversion and profitable revenue growth by utilizing tools to help customers navigate to the right products quickly and easily.

-Works with Online Merchandisers to plan product merchandising campaigns to drive category site traffic, improve conversion and AOV,
-Helps plan, execute, and optimize online merchandising campaigns by leveraging onsite merchandising zones (i.e. home page, banner ads, landing pages, etc.).
-Works cross-functionally with business owners to develop online merchandising solutions:
-Creates consistent multi-channel campaigns
-Optimize the search experience
- Optimize SEO and SEM efforts
-Data and Content Management teams
-Manage and optimize product recommendations for assigned product categories
-Manage and optimize product reviews for assigned product categories
-Manage and optimize the banner pop up functionality
-Develop and optimize internal business processes for the Online Merchandising
- Works with Creative Partners to request and coordinate asset development and campaign integration
-Works with eMarketing team for more effective integrated marketing tactics
-Monitors product category search performance and related analytics and provides recommendations
-Support, monitor and provide recommendations to optimize our product category build out to improve traffic and performance
-Position product tie-ins, enhanced content, product reviews, video embeds as relevant to product categories team
-Research & Gap Analysis of competitor & Related Industry websites to assess threats and opportunities.

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