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Online Marketing/Advertising Analyst

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As a member of our client's marketing group, you will be part of building a rapidly growing advertising and marketing organization. They are seeking an advertising insights analyst who will support this growth by providing sales and marketing executives with client-facing audience, platform, and product insights to help power ad sales conversations.

The analyst must be proactive and have a hands-on approach: someone who is comfortable interpreting requests from sales executives and then finding, pulling, and packaging marketing research data first-hand to support the request. This individual will need to manage a high volume of requests while ensuring that deadlines are met and data output is accurate and appropriate for the request and the need. The analyst must also be able to deal with ambiguity and make independent decisions about what data is best for the task at hand. You will obsess over serving this team's marketing insights needs in better ways every day. At the end of the day, this analyst will be proud to have his or her unique work show up in advertising sales pitches happening all over the country and the world.

Primary Responsibilities
- Manage a high-volume research request queue to support ad hoc requests for data, as well as to pre-compile research marketing materials to feed into that queue.
- Use syndicated audience research tools from comScore, Nielsen, GfK, eMarketer, Forrester, Simmons, Kantar, and more. Where appropriate, synthesize third-party data with insights that you gather from internal, first-party data sources.
- Create and deliver PowerPoint and Word documents for sales support and marketing purposes in collaboration with broader Marketing team members.
- Opportunity to use both third-party and proprietary data to design, develop, and maintain customer, retail category, and product purchase platform insights to support the Vertical Marketing, Product Marketing, and B2B Marketing teams.

Basic Qualifications
- 2+ years of media research or marketing experience
- Domain expertise with online advertising and/or media
- Extremely proficient, power user of Excel
- Extremely proficient, power user of PowerPoint
- Excellent oral and written communication skills
- Ability to tell compelling stories with data
- Degree or coursework in media, marketing, marketing research, economics, sociology, computer science, statistics, math, engineering, or other quantitative fields

Preferred Qualifications
- Experience managing a reactive, ticket-based request system
- Experience working with advertising sales executives
- Familiarity with syndicated marketing data providers such as comScore, Nielsen, GfK, eMarketer, Forrester, Simmons, Kantar, and more.
- Familiarity with Salesforce.com
- Familiarity with Clearslide
- Comfort with or exposure to basic statistics is a plus

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