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Online Marketing Specialist

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Execute client strategy and tactics needed to meet client revenue, growth and ROI goals
Responsible for day-to-day affiliate program operations, process and QA
Complete and analyze all reporting/data to evaluate client and publisher segment performance, and determine areas of opportunity and risk
Develop and complete weekly spend reports; analyze impact of new partners, reactivated partners, increased commission rates and media placements
Provide reporting and analysis of Ad hoc projects
Conduct ongoing analysis, re-forecasting and optimization to deliver on our commitments
Utilize data to drive analysis and identify areas of risk, opportunity and growth for clients’ affiliate programs
Focus on relationship building, negotiation, and communication with affiliates to improve performance
Negotiate, plan, and schedule media placements; provide post recap analyses
Guide affiliate recruitment and segmentation strategy
Engage with existing and new affiliates to present new partnerships/media opportunities to achieve goals
Identify and act on opportunities to broker relationships between your portfolio of clients and publishers to improve performance and profitability
Perform competitive research and audits
Create and distribute creative assets and marketing material
Ensuring best practices are used in account management overall
Collaborate with Client Services to execute against client objectives
Participate in weekly client calls and quarterly business reviews and recommendations
Have understanding of internet marketing and promotional methods such as PPC, SEO, and Loyalty etc.

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