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Online Marketing Manager

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Aquent's client in Downtown Pittsburgh is looking for an Online Marketing Manager. This company is in a dynamic time of growth, and this role will be critical to the company.
This role will be responsible for coordinating, supporting and executing campaigns through various online marketing channels to drive lead generation in support of website goals. The position will also have a primary focus in the planning, strategy, execution, maintenance and optimization of online presence. Ideal candidate must have previous experience in PPC and SEO, as well as email marketing, lead generation, and online display advertising. This position requires a high degree of collaboration with various internal and external groups. Innovative thinking and problem solving along with an open and collaborative communication style are critical!

Essential Duties and Responsibilities:

Maximize digital marketing ROI by leveraging strong analytics capabilities and customer insights to maximize efficiency and effectiveness of digital marketing budget across all channels.
• Actively manages the execution, monitoring and optimization of our online media campaigns, SEO, SEM, Affiliates, and Display.
• Works closely with external agencies and internal stakeholders to ensure campaigns are aligned and optimized from a customer perspective.
• Manage online marketing processes, plan and spend optimized from a customer perspective AND digital properties.
• Maintain a leading edge in the industry with knowledge and best practices in emerging technologies and opportunities.

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