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Online Marketing Manager

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The Marketing Manager will help manage our portfolio of retailers on our DemandSolutions team. DemandSolutions manages our clients’ pay-for-performance marketing programs on comparison shopping engines (Google Shopping, eBay Product Ads, Connexity, etc.) and marketplaces (Amazon, eBay, Jet, etc.). This role will be responsible for managing the performance of all your clients’ marketing programs to meet the business objectives and performance goals.

Responsibilities

- Coordinate with the client's marketing and merchandising/promo calendars to ensure that the online marketing is in sync with the retailer's messaging
- Manage execution of client's online performance marketing plans through the software solution.
- Manage the goals definition, customer communication, reporting and problem solving
- Coordinate management of bidding strategies on comparison shopping engines
- Develop and optimize product content at the product level for the client’s catalog
- Monitor and track daily ad spend budgets and performance of online marketing
- Generate marketing performance reports, providing analysis and execute on that analysis to ensure positive ROI where appropriate
- Audit the online channels to assess offer accuracy, attachment and competitiveness
- Set up and monitor each channel account and its feeds.
- Perform category mapping and optimization on behalf of the client
- Complete project requests and ad hoc tasks in support of the client’s business

Qualifications

- Current Google Ad Word certification preferred
- 2-3 years minimum of experience managing performance based online marketing programs required. Previous experience performing online marketing for a retailer or direct-to-consumer marketer strongly preferred.
- Previous experience using search listing providers, 3rd party SEM tools, tracking tools, bid-management systems and keyword development tools a plus.
- Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on the analysis
- Strong understanding of online marketing venues, strategies and best practices
- Results-oriented, collaborative work style
- High client empathy and relationship building skills
- Excellent oral and written communication skills, solid problem-solving skills, and demonstrated teamwork skills

Technical Skills

- Familiarity with e-commerce analytics software to evaluate retail marketing, sales transactions, and customer data.
- Familiarity with software as a service (SaaS) business models, Web Services, and basic XML understanding a plus.
- Advanced skills in Excel analyzing performance data and reporting that back to clients.

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