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Online Marketing Manager

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Our client is seeking an Online Marketing Manager! This is a temp to perm role and the candidate can sit in their Woburn, MA office or work remotely.

This is not a super technical role, however cloud based knowledge is very helpful. The ideal candidate will come from retail software or software realm. He/she could also come from a mobile device cloud or intranet shared information type of environment. Must haves include online marketing, search engine marketing, and experience overseeing the maintenance of a website. Experience with web demos are highly preferred, as well. Hands on experience with Salesforce and/or Marketo is highly preferred.

Full job description:
Reports to: Chief Marketing Officer – Access Business Unit

Responsibilities include:
• Primary owner of all our web properties.
• Lead the design, development, and project management of a new Website.
• Lead the development and refinement of SEO and SEM for all Web properties.
• Plan and execute the online marketing components for lead gen including effective landing pages and email templates.
• Monitor Web traffic, and competitor sites for SEO improvements.
• Coordinate with Marketo and Salesforce support teams for online marketing execution.
• Track Web visitor behavior and modify Website design and content to optimize lead generation.
• Implement and maintain a CMS for fast and efficient content management, including videos, data sheets, page updates.
• Manage service providers and vendors required to support infrastructure, such as data storage, backup and recovery.

SKILLS & EXPERIENCE
• BS in Computer Science or equivalent technical degree
• 5-7 years managing websites, preferably for a high tech company
• Expert in SEO and SEM
• Proficient with CMSs such as Wordpress or Drupal
• Proficient in backend technologies such as Wordpress
• Proficient in Photoshop
• Demonstrated creativity in the design, coding and operation of corporate websites
• Demonstrated ability to organize and deliver projects on time
• Experience with Google Analytics and Google Adwords

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