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Online Marketing Manager

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Primary responsibilities
• Responsible for the Online lifecycle management of key Pre-Pay Online product launches as well as continuous merchandising/optimization of current web products; including Go-To-Market planning/requirements gathering, merchandising, competitive analysis & research, analytics/metrics development/tracking, promotions negotiations, training and collateral development.
• Keen understanding and project management of Verizon Wireless’s product portfolio: Phone, Tablet and Mobile Broadband products
• Ability to manage, research, understand and optimize the Web to the specific needs of the Pre-Pay audience
• Metrics/Analytics skills set to measure web page effectiveness and suggest/implement opportunities to optimize
• Expert knowledge of Online merchandising and user experience with a core focus on educating and selling products to our customers with best in class information – Required
• Partnering with Online/Offline promotions and impacts on sales; ensuring promotion are relevant to the Pre-Pay audience
• Ability to coordinate/manage projects, meetings and people independently, with minimal management direction
• Leading skills in competitive analysis and research, with the ability to stay at the forefront of new technologies and opportunities
• Online Product Merchandising experience, must be within the Online/Web field
• Management of online operations, working with national supply chain and launch teams
• Ability to coordinate/manage projects, meetings and people independently, with minimal management direction



Skills
• 5+ years Online sales, operations and/or marketing experience; e-commerce / internet experience preferred
• BS or BA required
• Demonstrates in-depth knowledge of web usability
• Familiarity with industry Web tracking project tools such as Quality Center
• Possess problem solving and analytical skills, including the ability to create solutions to complex problems
• Strong usability/optimization skills to review traffic report and identify areas for opportunity
• Excellent verbal, written, interpersonal, and leadership skills with strong attention to detail required
• Proven ability to manage deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives
• Highly responsive and proactive, supporting leaders and team
• Proven ability to work and interact with multiple stakeholder groups and agencies / vendors
• Must have strong Microsoft Office skills (Excel and PowerPoint high proficiency required)
Primary Skill Requirement
Online sales, operations and/or marketing sales, e-commerce

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