Online Marketing Manager

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Our financial services client in Dedham, MA is looking for an Online Marketing Manager to own the day-to-day management of web site content and functionality upgrade projects which support monthly advertising campaigns, new product releases, and enterprise-wide web channel upgrades. The right candidate should have strong web project management skills. Preferred candidates will have 3-7 years experience in a web specialty areas such as: usability, web analytics (preferably WebTrends), web information architecture, web development, web design, personas, developing user journeys, A/B or multivariate testing, developing web content strategies, or online banking product management. Additional responsibilities include participation in pre-project business case development as well as post-project analysis, measurement and optimization recommendations.

Specific Responsibilities:
•Participate in business case development, writing, and delivery as well as ROI-projections for web site projects
•Perform project requirements gathering and definition through consultation with SME’s
•Recommend and validate Information Architecture including site map, page flow, navigation architecture, wire frames, usability studies, analysis and findings
•Perform web analytics and results analysis
•Develop new/improved processes for initiating web projects, managing web projects, web site content audits, and reporting enablement
•Contribute to annual web channel strategy roadmap creation
•Perform competitive analysis
•Collaborate with .Com Operations department to perform development work and post web content
•Collaborate with Interactive/Web Development agency to perform web and business case development
•Manage and prioritize web site update request queue
•Provide creative evaluation and adherence to brand standards/ style guide maintenance
•Diligently follow compliance regulations
•Burning desire to staying abreast of web and online trends, provide insight into competitive landscape and market shift toward increased web investments •Meticulously detail oriented
•Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment, manage multiple projects at same level of detail
•Organized, controlled, engaged, polished meeting management
•Persistent follow-through in project management
•Expandable capacity / excellent time management skills / ability to multi-task in fast-paced, dynamic environment
•Strong written and oral communication skills
•Drive to show results that prove ROI to achieve greater funding