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Online Marketing Manager

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Our telecom client is looking for a Senior Online Marketing Manager who will develop strategies and plans to drive online sales growth. This is a full-time, 6-month contract opportunity onsite in Basking Ridge, NJ. The ideal candidate will have a strong technical background.

RESPONSIBILITIES
- Develop strategies and plans for driving online sales growth.
- Ensure integrity of existing user interfaces by continually reviewing and coming up with solutions for concerns.
- Maintain clear lines of communication with design, usability, IT, and test teams to ensure clear scope and project progress.
- Work directly with technical teams.
- Lead project lifecycle through requirements gathering, design, development, testing, and launch.
- Occasional development of sitemaps, conceptual mockups, and flow diagrams.
- Work with large, geographically dispersed teams.

REQUIRED SKILLS & ABILITIES
- Bachelor’s Degree in Marketing, Sales, or Information Technology.
- 5+ years experience in website production with a firm grasp of website fundamentals, including HTML, CSS, content management, dynamic page generation, personalization, and Web 2.0. (Although coding will not be part of the job, understanding of how the technology works is required.)
- 4+ years experience in ecommerce merchandising with demonstrated experience in driving online sales growth.
- 4+ years experience analyzing web traffic and ecommerce metrics, including funnel analysis.
- Excellent command of current website optimization techniques, including A/B testing.
- Outstanding ability to solve business problems with website solutions (will want to hear a detailed example of this).

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