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Online Marketing Manager

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This is a 6 month role!
As the Online Marketing Manager you will play a key role in developing innovative, engaging and memorable online experiences, campaigns and integrated marketing plans through the clients website, email, and affiliate, social and mobile campaigns. By concepting, testing and executing exciting, unique communications, promotions and 1:1 personally relevant experiences, this position will have a direct impact on the end consumer and the business as a whole.


This position will report to the Marketing Director for Direct to Consumer, North America, and have responsibility for driving sales growth and consumer engagement through online shops in the United States and Canada. Along with Brand Retail and Offline Marketing colleagues, this position will also be responsible for helping to shape Marketing plans and the future of play within Direct to Consumer.


Responsibilities

  • Collaborate closely with local market Brand Marketing and Sales teams, to ensure cohesive and holistic approach and communications to shoppers & consumers, leveraging shared assets and objectives to drive maximum efficiency and ROI. Participate in cross-functional business teams as needed around new theme and product launches.

  • Drive IT and system platform improvement projects forward together with the European counterpart and CIT team. Ensure that clear direction is provided, priorities are followed, projects run on schedule, and relevant stakeholders are fully engaged.

  • Collaborate with EU counterpart to ensure global synergies and optimization of global campaigns. Work closely with global and local Offline, Brand Retail and CRM Marketing Managers to ensure a multi-channel, consumer-experience focus.

  • Attend seminars, network externally and continually benchmark online commerce innovation to stay on top of online industry trends and best-practices.

  • Working closely with senior leadership, assess, recommend and drive opportunities for continued localization of online experiences, including launch of Social and Mobile.


  • Manage the Online Marketing calendar in conjunction with the global Online Marketing team. As needed, lead local and global promotions, coordinating product support with Merchandising and spend/ROI approval with Finance.

  • Oversee all NA Online Marketing communications, collaborating closely with peers in other online teams

  • Relationship building with, and day-to-day management of, internal and external agency partners, ensuring understanding and commitment to shared objectives, brand values and high standards of execution. Schedule and lead quarterly or bi-annual partner summits, and ensure clarity and accuracy of all campaign results and cost reporting throughout the year.

  • Deliver monthly top-line reporting & analytics (utilising Omniture Site Catalyst, external agency reporting tools & the ‘CCM’ system) for each online strategic area. Ensure distribution of results and summary to wider team, as well as complete team understanding of all metrics and their relationship to the business health.


  • Drive buyerbase growth and campaign innovation through online testing and segmentation strategies and sophisticated data integration/analytical techniques.


  • Provide direction to all direct reports, including regular one-to-one sessions.

  • Collaborate with EU Online Marketing Manager to ensure balanced workload between teams on any global projects or promotions.

  • As a senior member of the D2C Marketing team, provide team leadership, support and inspiration for the greater team and organization.



  • Based upon business goals, annual sales budget and subsequent LEs, forecast budget, sales and revenue projections for each online lever to ensure optimal profitability and outstanding Consumer Experience. Along with senior management, regularly review profitability by lever to course correct or leverage opportunity where possible.

  • Manage incoming invoices and track all expenditures using a standardized budget tracker.
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