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Online Marketing Manager

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Online Marketing Manager

The Marketing Manager manages the site marketing, email and promotions.

Management skills and relationship building are key for ensuring success in this role, as is a background in retail marketing. This is a contract role through 2013.

Description
 Drive overall strategy and execution for site marketing, email and promotions to meet business objectives, complement the store experience, deliver innovation and build the brand.
 Collaborate with buying team to ensure that pre-season promotion plans support financial forecasts. Drive contingency planning to enable in-season flexibility for changing business conditions.
 Work proactively with buying team to identify and prioritize requests for Canada specific marketing while leveraging key US merchandising and US marketing strategies where possible.
 Serve as a key online liaison with Canada brand marketing team, digital strategy team, and Canada Customer Service.
 Write effective, intuitive and innovative marketing briefs for Canada specific campaigns.
 Identify opportunities to leverage store marketing programs and messages to encourage multi-channel behavior and create synergies across online and offline marketing vehicles.
 Manage QA process for all Canada site marketing, email, and promotions.
 Responsible for setting up and QA’ing all Canada related promotion codes.
 Lead team in website analytics, data-driven learning/decisions and hindsighting.
 Develop and enhance segmentation and testing strategies to optimize customer engagement against email
Qualifications
 Passion for retail, fashion, e-commerce and the brand.
 Track record of solid strategic thinking. Ability to zoom out to high level strategic work and zoom in to detail work such as QA of Canada specific marketing.
 Ability to apply thought leadership to overall site strategy as well as translate product stories into compelling marketing messages.
 Extensive experience in building effective cross functional relationships and navigating the complexities of a large organization.
 Excellent communications skills: timely follow-up, ability to articulate objectives, strategies and tactics to various cross-functional teams.
 Outstanding organizational skills and project management experience: ability to manage/prioritize multiple projects simultaneously.
 Ability to analyze data , interpret for a broad audience and develop fact-based recommendations to drive marketing decision-making
 Ability to communicate persuasively and present effectively in a variety of presentation settings (one-on-one, small and large groups, with peers, direct reports, and management)
 Ability to thrive under pressure and in a fast paced environment
 Familiarity with French language is a plus, but not required
 5+ years relevant experience
 BA/BS

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