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Online Marketing Manager

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Contract with potential for extension or perm with Fortune 500 Tech company in San Francisco!

We are looking for a world class marketing contractor to drive account based marketing programs for our prospect accounts within the Enterprise segment. In this role you will work closely with the extended marketing to engage in strategic planning with sales leadership, design and execute customer journeys, and be responsible for the measurement and reporting of your success. This role is based in San Francisco, CA.

Here’s what you’d be doing:
Turn solution goals and objectives into scalable, actionable & integrated Account Based Marketing plans that deliver net new logo pipeline and revenue across our client's portfolio. Innovate on how we go to market to continue to capture new business and nurture it until we convert them into customers.
Work with cloud product marketing teams, sales teams, and Industry thought leaders to develop and execute collaborative programs that identify new buyers and develop relevance in the Enterprise space.
Quarter-back across the entire marketing and product marketing teams (creative, writers, online, events, PR, campaign analytics, etc) to ensure quality and timely demand generation execution across all internal & external marketing channels. Channels include but are not limited to: direct mail, email, webinars, paid digital, events, guerrilla, SEM, SEO, website, paid & organic social, and traditional advertising tactics.
Drive segmentation analysis and identify segments of net-new opportunity working with sales strategy, marketing ops and data science teams
Manage and own campaign pipeline for effectiveness and results. Develop reporting frameworks for clear communication with sales and marketing leaders on a global level to share performance trends
Communicate effectively and manage communications to key stakeholders across the business

Experience/Skills Required
7 - 10 years marketing experience in a role managing multi-channel marketing campaigns ( ie. email, direct mail, print, online and /or social media). Ideal candidate will have a proven track record with ABM campaigns.
5+ years experience developing and executing new marketing strategies and programs for B2B organizations
5+ years experience driving demand and pipeline for the programs
5+ years experience managing marketing budgets, allocating & optimizing spend across tactics and experience with forecasting results
3+ years experience partnering with sales to deliver enterprise results
Past experience in using salesforce and/or other marketing tools such as Marketo, Eloqua, Responsys, Google Analytics, Omniture, etc.
High energy and the ability to manage multiple initiatives
Works well under pressure or in a high growth environment that is constantly changing
Track record for delivering under tight deadlines
Strong understanding of demand generation and a track record of owning campaigns and driving success
Strong communication skills including story telling with PowerPoint, data crunching with Excel, use of salesforce.com, etc.
Analytically inclined, exceptional organizational skills with rigorous attention to detail.
Bachelor degree from a 4 year college/university with a 3.8 grade point average or higher
MBA a plus (but we love smart people who really love to innovate and get things done)

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