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Online Marketing Analyst

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Our client, a global education company, is looking for an Online Marketing Analyst to join their team!

Title: Online Marketing Analyst
Start Date: Immediate
Duration: 6 months (with potential to go perm!)
Hours: 40 hours per week
Location: Schaumburg (not public transportation accessible)
Rate: DOE

Responsibilities include (but will not be limited to):
• Serving as the primary day-to-day contact with cost-per-lead (CPL) and online affiliate partners
• Manage CPL and affiliate campaign lifecycles
• Conduct competitive analysis to find additional CPL and affiliate partner sites, and make recommendations for establishing new relationships
• Research and recommend potential advertising opportunities with existing CPL, affiliates and vertical market sites, such as emails, microsites, banner placement, etc.
• Manage all administrative and operational processes and procedures to successfully approve, implement and launch new campaigns
• Partner with Brand Marketing Managers to monitor inquiry flow to each university and identify areas where inquiry volume adjustments are needed
• Compile and analyze weekly and monthly data to optimize campaigns to ensure inquiry targets are achieved while keeping cost per acquisition metrics within goals
• Maintain compliance with company standards

Requirements:
• Minimum 3 years of online marketing experience working with online advertising vehicles, search engine marketing, affiliate marketing, and/or email marketing.
• Excellent communication skills
• Strong Excel skills
• Strong quantitative and analytical abilities to formulate hypotheses regarding business/marketing dynamics and use facts and data to support recommended courses of action
• Experience in budget development and management
• Knowledge of digital marketing tactics including social media, SEO, and paid search
• Bachelor’s degree

To Apply:
Interested? I’d love to hear from you! Please include:

• Summary of qualifications
• Updated resume
• Availability to start work

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