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Online Marketing & Social Media Manager

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We have a client that is seeking an Online Marketing and Social Media Manager to cover 5 month Maternity coverage- The ideal candidate will play a role in all online marketing and social media activities. This includes setting the overall advertising strategy, budget and execution plan. Additionally, this position will be responsible for all social media and outbound web strategies and tactics, including social media engagement, blogging strategy, paid search, search engine optimization, email marketing and other forms of online advertising for a portfolio of over 200 locations in the United States.

Job Duties (include but not limited to):

* Create comprehensive social media strategy and content creation for the company, covering Facebook, Twitter, LinkedIn, Instagram, blogging, Pinterest, YouTube, etc.

* Drive all online marketing activities including online ads, PPC including paid social media advertising, corporate and property websites, and search engine optimization

*Monitor conversations happening in online communities to manage and learn about how our brands are perceived in the market

* Work with both internal designers and external agencies to create advertising with exceptional impact

* Set clear, measurable goals and ensure advertising and social media activities deliver on expected goals (i.e. number of followers, number of fans, level of engagement, tone of conversation throughout the internet, number of clicks, etc.)

*Use tools such as Google Analytics, Google AdWords, Social Media Marketing Tools (Hootsuite, Spredfast, etc.), Entrata, Facebook Ad and Business Manager and more to track and manage analytics

*Experience with email marketing, specifically strategies for higher click through and open rates.

*Experience in Wordpress in order to manage the corporate website.

*MUST HAVE EXCELLENT WRITING SKILLS!

*Bonus – some knowledge/experience with Adobe Creative Cloud.

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