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Online Marketer

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Telecom client is seeking an B2B Online Marketing Professional. This position is a 6-month contract and onsite in Piscataway.

The responsibilities include: growing and optimizing small business leads into all channels, launching an online sales solution for new VZW small businesses, and expanding the online product set from traditional wireless to converged Verizon services.

Drive transformational business web changes
· Optimize search to maximize traffic
· Deploy personalization
· Optimize site content
· Use web analytics to develop data driven recommendations
· Identify & drive online small business solutions

Grow and Optimize Small Business Leads to All Channels:
• Identify industry best practices to maximize online sales leads
• Establish functional roadmap for growing YOY online sales leads 5x during 2013
• Partner with the agency and web resources to design and deploy and optimized customer experience
• Demonstrate solid knowledge of sales funnel tools, such as, to ensure online leads are handled effectively in internal sales systems
• Establish strong relations with numerous VZW teams, including sales channels, acquisition B2B marketing, and B2B web teams

Launch Online Sales Solution for New VZW Small Businesses:
• Compile comprehensive customer requirements framework, leveraging best practices in similar small business solutions
• Partner with VZW operational teams to ensure new VZW solution incorporates customer requirements
• Partner with VZW offline teams, such as Finance, Compliance, Legal, and Customer Service to gain business case approvals and establish supporting processes for new small businesses on-boarding electronically
• Launch solution prior to Q3 2012.

Expand Online Product Sales for Small Businesses:
• Leverage market research to identify & prioritize online needs beyond traditional wireless sales for small business audience
• Scope revenue opportunity and establish roadmap for product expansion, including converged Verizon services and more
• Identify recommended online experience changes for Microsoft 365 product
• Engage with SMB Strategy and Web Operations teams to ensure future products meet customer needs for online procurement and management
• Establish strong working relations with SMB Strategy & Web Operations teams

• Education: Bachelor’s degree in Marketing. MBA degree is a plus

• Experience:
o 10+ years B2B segment marketing experience with demonstrated success in web operations and online sales

o 5+ years B2B online experience planning
o 5+ years wireless experience desired, not required
o Demonstrated results in identifying & deploying transformational small business web solutions

Knowledge, Skills and Experience:
• Strong knowledge of B2B web space, specifically, traffic & engagement analysis, content optimization, and online leads/ sales
• Ability to learn new technology quickly and conduct research to understand both industry trends and customer needs
• Ability to present ideas effectively to individuals or groups and express ideas and information clearly
• Good working knowledge of VZW B2B systems and external marketing automation solutions
• Demonstrated ability to work effectively in a fast changing environment, with changing priorities and often with tight time constraints
• Excellent written and verbal communication skills required
• Ability to effectively communicate with Business, Web Team, and Outside Agency resources
• Superior data analysis skills, with expertise in quantitative/qualitative analysis techniques
• Strong interpersonal skills
• Strong project management skills (project management certification preferred)
• Ability to facilitate collaborative resolution of issues with a “win-win” approach
• Organized and process oriented
• Strong written and oral communication skills

Primary Skill Requirement
Bachelor's degree required; B2B segment marketing; B2B online experience planning

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