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Online Conversion / Performance Manager

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Content, SEM, onsite product promotion
Movies & Home Entertainment Sector
Up to $120,000 + perks

Firebrand is proud to be supporting this ANZ movie and home entertainment giant on this newly created position within the eCommerce team.

Reporting to the Head of eCommerce, working in tandem with Marketing, sales and product promotion teams, and closely on a day to day basis with digtal production this career furthering, life changing role exists to maximise conversion across their web and mobile portals.

Data led in terms of day to day actions and initiatives in this position the expectation of you will be to work to continually enhance sire conversion in line with associated KPI’s and financial targets. From simple content tweaks to full-on site promotions you’ll hold full responsibility for website operation and its monetization. You’ll run AB testing initiatives for new products and promotions together with continual landing page optimisation to ensure that all of the time, the right products are being promoted to the right people.

But its not just behind the scenes that you’ll function as you’ll have high exposure to the Senior Management and executive level stakeholders, presenting your recommendations and necessary strategic refinements directly, acting as a key interface communicating successfully the significance that both web and mobile has to their broader business strategies, ensuring that they understand “digital” and that expectations are suitably managed.

You’ll create dashboards, reports and take insight from campaign promotions by way of your own interpretation, actioning whatever is necessary to ensure continual customer conversion online. Whether it be further segmentation or deeper customer profiling you’ll be in the front row with regards to what to do next.

Beyond day to day site operations you’ll also span a number of third party agency relationships relevant to search, affiliate and display working with these partners to ensure that all online activity is fluid, cohesive, and complimentary to one another.

This really is a fantastic role and one that would put to good use your 6 to 8 years of relevant experience gained within online performance marketing across the eCommerce space. The highly commercial nature of this role requires someone with experience across transactional websites where the online path to purchase has lead to an onsite transaction. Data, reporting and analytics needs to drive your thinking with Google Analytics and preferably Omniture being an essential part of your tookit. You’ll know your way intimately around the backend of a CMS or two (Umbraco would be amazing) and you’ll have a demonstrated history of customer conversion via online channels – whether it be online travel, telco and or retail, your experience needs to be, but not be limited to high traffic commercial websites.

So if you tick these boxes and are up to the challenge of working with one of Australia and New Zealand’s biggest movie and home entertainment providers in the pivotal role with plenty of scope to make your mark then please get in touch.

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