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Online Content Strategist

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We are looking for an Online Content strategist to help a client of ours with a fantastic project! This client is a local agency in Wakefield, MA and they are working to help create a new website for their client. This is a fantastic Communications agency and they are looking for a consultant to come in on this great website redesign project!

TERMS: They would like someone to be able to come on-site for this project. This project could run for a couple of weeks, possibly more.

Responsbilities of the project:

Strategy:
-Review current website traffic and analyze data to determine the most popular sections among users

Content Analysis:
- Conduct a site analysis to determine how well the site serves marketing purposes.Providing content strategy recommendations to client based on information obtained through content inventories, current-state analysis, site audits, competitive assessments, user testing, and Website metrics. 
-  create a content analysis report that will be provided to the client upon completion of this phase.

Content creative:
- Development of a standardized content template to guide the process of member company contributions to key areas of the site.
- Edit all member company contributed content to ensure quality and consistency across the site.
- New content development will also include activities to support search engine optimization.
- The scope for this phase includes content collaboration, drafting and copyediting for webpages, not inclusive of product catalog listings and/or profiles.

Some SEO:
- Research and develop a report on content enhancements to improve the organization’s search results rankings.

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